The Whitefish Fitness Center is expanding with a wellness center that includes a cold plunge

Since opening in 2021, PEAK Fit has been integrally involved in providing an outlet for health and wellness in Whitefish. His circuit and HIIT-style workouts have struck a chord with those looking to reach their fitness goals.

Now, to complement those workouts, co-founder and head trainer Andr Bolourchi and his partners, Joe Hess and Debbie Maue, have opened a wellness center that offers a cold plunge, infrared sauna, compression therapy and LED light therapy.

Across a myriad of health and wellness resources, Bolourchi said they are currently choosing to focus on these four aspects because of the beneficial and healing nature of cold water, heat, massage and light .

PEAK Fit and PEAK Wellness operate as separate businesses that allow gym members to receive discounts while non-gym members can still access the wellness center.

The gym is one side of the coin and the wellness center is the other and it aligns with our mission, which is to bring fitness to people and make the community stronger, Bolourchi said of the center of well-being Often in gyms, it’s just push, push, push, though [the center] it allows for rest and recovery and pushes towards the optimization of life as a whole.

The space has three private saunas and a sauna for six to eight people to offer a more social experience. There is a cold plunge and an Odin ice bath which, unlike other cold plunges, can reach 32 degrees Fahrenheit and form ice.

We had the Odin Ice Bath imported from Australia. It’s a beautiful oval tub with cedar planks and it cools the water differently than the plunge brand. The ice bath is for those who are a little more daring, Bolourchi said.

Compression sleeve therapy is great for recovery and preparation for exercise, according to Bolourchi. While seated in a reclining leather chair, the sleeve is compressed, promoting blood flow to the area and thereby improving oxygen levels to speed recovery and relieve pain. The intensity and hand massage devices can be adjusted to relax the upper body.

We’re starting with leg compression sleeves, but NormaTec, the company I was going with, also has hip and arm sleeves that we may offer in the future. It’s a myofascial release and after a 30-minute session you get up and your legs feel like they’re 15 years old again, Bolourchi said with a laugh.

After dealing with a skiing injury last year, PEAK Fit co-founder Joe Hess can personally vouch for his ultimate service, Red Light Therapy.

[Hess] he took a big fall and broke his hip, femur and ankle. He used red light therapy to really come back and is a strong advocate of it, Bolourchi said, adding that Hess is already back on the slopes.

While each service is beneficial for detoxifying the body, increasing mitochondrial function, and muscle recovery, the staff can help individuals tailor their wellness goals to fit their specific needs. Bolourchi said education is vital to maximizing the benefits of services.

There is an educational process to getting to know our bodies, he said. Whether it’s learning breathing techniques, how to relax or how red light affects our body.

Those interested in booking services can do so through a PEAK Wellness membership, a 10-pack or by purchasing individual sessions.

The past two years have been mind-blowing and heart-opening for me to see so many people in the community taking control of their health, making friendships and bonds that weren’t there before, Bolourchi said. We are a place that promotes promotion in a positive way.

PEAK Fit and Wellness is located at 6550 US 93, Suite 102A and 102B, Whitefish. Call 406-901-0111 or email

Reporter Summer Zalesky can be reached at

Elyssa Spector dives into one of two cold water plunge pools at Peak Wellness in Whitefish on Friday, March 15. (Casey Kreider/Daily Inter Lake)
Casey Kreider
Elyssa Spector shows off one of the infrared saunas at Peak Wellness in Whitefish on Friday, March 15. (Casey Kreider/Daily Inter Lake)
Casey Kreider

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