Health clubs are taking over New York

The Big Apple is taking a bite out of AI-powered wellness experiences at luxury, members-only clubs

High-earning New Yorkers are expected to look increasingly rested, energized and generally centered this summer as wellness brand Continuum opens its flagship location in New York City’s Greenwich Village, adding in the health and well-being landscape of the Big Apple.

Opening its doors in May, Continuum Club has a waiting list for those hoping to receive its white-glove service and hyper-personalized offerings, including personal training sessions, massages, hyperbaric oxygen therapy, salt saunas Himalayan, cold immersion treatments, large training area and lounge areas.

The “intentionally exclusive” club is leased through September 2032, occupying a 25,000-square-foot space that was home to the David Barton Gym and, most recently, Peloton’s Tread Studio, according to The Real Deal.

Behind Continuum is its CEO and President Jeff Halevy, a former fitness technology entrepreneur and health correspondent for NBC’s “The Today Show.”

Wellness with AI

Unlike other luxury health clubs, the members-only Continuum is infusing advanced technology into its space, leveraging what Halevy says are “the most comprehensive physiological data sets, deep learning and an expert team that offers vertically integrated services’ to provide ‘ideal total well-being’. .”

Continuum Club customers receive a “personalized wellness prescription” that the wellness company says is curated by its expert staff and biometrically informed AI, which will adapt and adjust its recommendations over time.

“Our Greenwich Village club was meticulously selected to house the leading technology and services in the wellness space and to do so in a cohesive, intentional and luxurious environment,” said Tom Wingert, Chief Revenue Officer from Continuum, a former Lululemon marketing executive. “We assembled an extraordinary team of New York-based artisans to create a sanctuary in the heart of the city that celebrates the neighborhood’s heritage and deeply incorporates nature in a way that fosters serenity in the midst of busy city life . The space is truly one of a kind.”

credit: Continuum

While Continuum plans to expand its brick-and-mortar presence by establishing new clubs, the luxury brand will roll out its AI-powered wellness app beyond its club locations so users can experience biometric scans and personalized prescriptions wherever they are

Well-being in every corner

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The post-pandemic era has certainly ushered in a wellness boom in New York. While Continuum plans to cater to Greenwich Village’s elite, Remedy Place, a social wellness club, opened in the Flatiron neighborhood in 2022.

Founded by Dr. Jonathan Leary, the “temptation and toxin free” environment offers functional medicine, chiropractic movement, acupuncture, cupping, ice baths, infrared saunas, and vitamin IV drip with an emphasis on socialization. Remedy Place also offers three different membership tiers, ranging from $350 per month to $2,250 per month, each offering guest passes. The health club also has a location in West Hollywood, California.

credit: Remedy Place

Also located at Flatiron The Well offers quarterly memberships to access its social wellness experience including massage and skin health services, vitamin therapy, yoga and movement, Chinese medicine and acupuncture, vibrational energy healing and health training. Private events can also be booked at The Well, for corporate outings or for a staycation. The Well also recently opened at The Well Bay Harbor Island, a wellness-focused condominium and office space in Miami that rivals luxury residential concepts like Life Time Living.

While The Remedy Place and The Well offer club-level memberships, non-members can also enjoy a luxurious wellness session by booking a service of their choice or heading to one of New York’s many communal baths which have become fashionable.

Courtney Rehfeldt

Courtney Rehfeldt has worked in the broadcast media industry since 2007 and has been freelancing since 2012. Her work has been featured in Age of Awareness, Times Beacon Record, The New York Times, and has a forthcoming piece in Slate. She studied yoga and meditation with Beryl Bender Birch at The Hard & The Soft Yoga Institute. She enjoys hiking, being outdoors and is an avid reader. Courtney has a BA in Media and Communications Studies.

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