Fitness and wellness concept Sweat and Tonic to open 18,000 sq.ft. Location on Yorkville Avenue in Toronto

Fitness and wellness concept Sweat and Tonic will open its third location in Toronto’s Yorkville area. It’s the latest fitness business to move into the high-density, fast-growing neighborhood that’s also home to a sizable number of high-income households.

The Sweat and Tonics Yorkville location will be at 11 Yorkville Avenue at the base of a mixed-use building that will include a major residential tower. Sweat and Tonic will occupy approximately 18,000 square meters on the second floor of the building currently under construction and will be called 11YV. The project’s developers include RioCan, Metropia and Capital Developments.

11YV is a 62-storey development by Metropia, Capital Developments and RioCan Living (Image: 11YV)

11 Yorkville Avenue (Image: Craig Patterson)

The Yorkville Sweat and Tonic will feature more than 200 weekly classes led by top trainers. There will be social spaces that will allow for community connection, the exchange of ideas and a place to see and be seen, according to the company.

Drawing on the distinct characteristics and history of Yorkville’s neighborhood, the design will be classically inspired with modern, energizing and playful touches throughout, offering a curated and luxurious aesthetic with the guest experience at the forefront, said Morgan Thomas, Brand Director of Sweat. and Tonic, in a statement.

Morgan Thomas

As we planned the design of our spaces in collaboration with exceptional partners, we found opportunities to elevate the guest experience at every moment. The space speaks to the neighborhood’s distinction and prestige, while keeping community, technology, innovation and hospitality at the forefront. From our state-of-the-art fitness equipment, audio visual and lighting systems, to our complimentary amenities such as yoga mats, towels, cycling shoes and fully equipped locker rooms, to our access options flexible that are protected by price and free of annual contracts, we want to make the guest journey simple. The moment you walk through our doors, we want you to feel taken care of and we’ve removed all the traditional friction from the industry so you can come and sweat it as you are.

Sweat and Tonic at The Well (Image: Sweat & Tonic)
Sweat and Tonic at The Well (Image: Sweat & Tonic)

According to Sweat and Tonic, the boutique fitness and wellness center offers the widest collection of group fitness classes in Canada. The curated, local fitness experience includes spa facilities, coffee shops and bar offerings, including Tonic House, the multi-functional lounge, workspace and event venue that Sweat and Tonic says is inspired by the collaboration and innovation. The locations also offer retail products from top brands including Lululemon, AZUR and Consonant Skin+Care.

David Ingram

Sweat and Tonic was conceptualized in 2017 to bring the highest quality group fitness to Canada with Yorkville as the preferred location. “We’ve looked at many spaces over the following years while maintaining a discipline to be selective, and so it’s with great pride that we can finally announce another partnership with RioCan to make 11 Yorkville our third home in Toronto,” said David Ingram, founder of Sweat. and Tonic in a statement.

Sweat & Tonic Shuter Street (Image: Sweat & Tonic)
Sweat and Tonic Shutter Street (Image: Dustin Fuhs)

Yorkville is the third location for Sweat and Tonic, which was founded in Toronto shortly before the Covid-19 pandemic.

Our first location at Yonge and Shuter St opened in November 2019 and, despite the impact of COVID-19, has exceeded all expectations. Our second location at The Well has already broken attendance records. We are truly grateful to both communities for their overwhelming support and remain optimistic and excited about this next phase of our evolution in one of the city’s most iconic neighborhoods, said Ingram.

The Well location opened about three months ago and spans about 25,000 square feet. Includes Canada’s largest indoor cycling studio, yoga and cycling classes in an immersive environment, a state-of-the-art High Intensity Interval Training (HIIT) studio, personal training services, a lounge-only for members and a co-working space. , event space, cafe, bar, patio, and an innovative new wellness and recovery center opening this spring. According to the company, the wellness and recovery center will feature biohacking, high-touch and aquatherapy treatments to support guests’ fitness, wellness and lifestyle goals.

Sweat & Tonic at The Well (Image: Dustin Fuhs)

RioCan also owns The Well, which opened several months ago and a new 70,000-square-foot food market is set to open in May. Sweat and Tonic is a key tenant at The Well, occupying a second-level space in a unique purpose-built building at the heart of the project.

Oliver Harrison

“RioCan is thrilled to expand our partnership with Sweat and Tonic by introducing its second location to our portfolio at 11YV. Following its successful launch at The Well in 2023, we look forward to expanding the fitness and wellness experience from Toronto’s premium boutique to one of Canada’s most exclusive shopping and dining districts,” said Oliver Harrison, Senior Vice President of Leasing and Tenant Experience at RioCan.

DWSV Realty’s David Wedemire and Stan Vyriotes represented Sweat and Tonic in the Yorkville lease deal.

Tower 11YV will rise 65 stories above Yorkville Avenue and have about 600 condominium apartment units. The building will have about 24,000 square feet of retail space, 18,000 of which will be for Sweat and Tonics’ new gym.

Sweat and Tonic will be the latest luxury gym to move into Toronto’s Bloor-Yorkville area, which already has a large number of fitness facilities. This week we reported on Innovative Fitness, which recently opened its flagship Canadian location at 33 Bloor Street East. The concept focuses on personal training in a 6,500 square foot facility.

Graham Smith and Brandon Gorman of JLL represented the owner in the transaction.

Rental map for 11 Yorkville Ave (Image: JLL)
Innovative Fitness Bloor, Toronto, ON (Image: Nick Lachance)

It will be joined next year by AVANT by Altea Active, a luxury concept gym opening on the second floor of the former Nordstrom Rack store at 1 Bloor Street East. A source told Retail Insider that memberships would be around $700 a month in terms of pricing.

Future Altea Active at One Bloor East (Image: Craig Patterson)

The Bloor-Yorkville area is home to three GoodLife Fitness gyms, which have a membership fee about one-tenth of what AVANT will offer, and Equinox, which is a US-based luxury fitness concept, has a large location in Yorkville Village. shopping centre. The area is also home to several smaller boutique fitness concepts, including Barrys Bootcamp at the back of 100 Bloor Street West and F45 at 110 Bloor Street West, among others. Sweat and Tonic will bring another offering to the area that will include a mix of fitness and social.

The next five years will be a transformative time for Bloor-Yorkville as thousands of new residents move into the area, which is seeing new residential construction in the form of condominium apartment towers. Some units are small and will be housed by students from institutions such as the University of Toronto. And some buildings will have units priced in the millions of dollars. Every Yorkville is seeing an unprecedented amount of wealth move into the area with a significant number of condo units expected to sell for over $10 million. Rising wealth in the area is expected to expand the market for luxury fitness facilities in the coming years.

Follow this story as Sweat and Tonic opens its new Yorkville Avenue location.

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Image Source : retail-insider.com

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