Angry Americans Muscle $400 million away from Pro-Trans Planet Fitness

At Planet Fitness, you can exercise your full right to privacy.

That’s the message customers are taking after an Alaskan woman had her membership revoked for complaining about a man in the women’s locker room.

The gym is a judgment-free zone, he told Patricia Silva. Well, it’s also about to become a no-profit zone, thanks to angry Americans who are sending the company’s stock into a $400 million freefall.

In a perfect snapshot of where corporate awakening will lead these days, media outlets are reporting that within five days of Silvas’ story hitting social media, Planet Fitness lost nearly half a million dollars in value, falling 7.8% in less than a week. The company’s value fell from $5.3 billion on March 14 to $4.9 billion on March 19, according to reports, and its shares are down 13.59% compared to a month ago.

Despite the pushback, the company stubbornly stuck to its mixed-sex policy, insisting it didn’t matter if members felt uncomfortable. This discomfort, argues the company’s operating manual, is not a reason to deny access to the transgender member.

In a video he took from the Fairbanks location, Silva said, I just left Planet Fitness. There’s a man shaving in the women’s bathroom, viewers find out later after she posts a photo.

I love him in Christ, he makes it clear. He is a spiritual being who has a human experience. He doesn’t like his gender so he wants to be a woman, but I’m not comfortable with him shaving in my bathroom. I was just thinking of saying it out loud.

When Silva confronted the man in the restroom, he replied: Well, I’m LGB. She interrupted, But you’re a man invading my space! Finally, he left and went to the reception. Did you know that there is a MEN’s shave in the women’s bathroom? she asked. I don’t agree with that. The two men standing on the desk, head down and tail between the legs! explained Silva. As he was leaving through the door behind him, a woman called out: It’s a girl! … I shouted in response: It is a man!

Silva was particularly angry that a young girl, who may have been 12 years old, was exposed to the same man. He stayed in the same room with a towel and was scared.

The next day, she posted on Facebook that she received a call from Planet Fitness announcing that they had decided to cancel my membership rather than protect [young] girls and women entering the women’s locker room of men with penises. Despicable

However, even now, inundated with complaints and criticism nationwide, the company is standing by its decision, telling TikTok Libs that staff will work with members and employees to address this upset. [sharing facilities with transgender members] and promote a climate of understanding consistent with Planet Fitness’ “Judgement Free” nature.

Then, doubling down, the company pledged to continue calling trans-identifying customers by their preferred pronouns and other terms consistent with their self-reported gender identity, if Planet Fitness staff are reasonably aware of it.

None of this should come as a surprise, as the company has a long and unflattering history of siding with trans activists over women who feel victimized by their male presence. In 2015, Yvette Cormier, a member of a Michigan branch, had the exact same experience long before the movement gained the public prominence it has now.

Frightened, she complained to the desk that there was a man in her toilet. He was surprised to find the guard staff standing by his side. Surprised, she contacted Planet Fitnesss corporate office where she learned more of the same. The gym, she was told, is a judgment-free zone, but apparently it’s not for everyone. When Cormier began warning women about the policy, Planet Fitness revoked their membership.

This is very scary, he told reporters at the time. I think it’s a bit one-sided. I feel like I’m the one being punished. She sued.

In Leesburg, Florida, six years ago, the same thing happened. Mrs H confronted the man in her dressing room and told him to leave. For over an hour, he refused to go, watching all the women come and go from his place near the door. Although an employee observed it [Jordan] Rices behavior was exaggerated, the staff did not intervene and asked him to end his business, but allowed him to monopolize the women’s locker room.

For Ms. H, who survived an attempted rape, it was a traumatic experience to say the least. All she wanted was privacy to change and shower, instead of getting something else; i.e. a notice that your membership had been cancelled. He took the gym to court.

Conservatives remember well the company’s one-sided trans advocacy. The Family Research Council’s Meg Kilgannon weighed in on these cases, noting that Planet Fitness was an early adopter of crazy policies that allow grown men in women’s locker rooms with wives and children. And of course policies changed with little notice to customers.

When women complained, she explained, they were ignored or kicked out. Women need to stand up for ourselves, but we also need the men who love us to stand up for us too. I am grateful that so many good men do. If it takes hurting them financially to make a difference, I’ll take it. But its cold comfort.

For now, the wave of consumer activism that brought Bud Light, Target, RipCurl and Doritos to their knees is in full effect. And rightly so, says the boycott army. The most offensive thing you can do to a woman is pretend she doesn’t exist, Paul Szypulahe tweeted. Because Planet Fitness has chosen this path, their gym will ironically soon be gone. The universe has a way of balancing things out.

TikTok’s Libs, who helped break the Silva story, are surprised CEOs need the warning at this point, butpublished, Turns out people don’t want to support companies that give in to gender pseudoscience and allow men into women’s private spaces! #BoicotPlanetFitness Don’t give up! Keep up the good work!

Originally published by The Washington Stand

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